In any organization, Nothing can improve until people change their behavior. There is a science devoted to behavior, and that science underlies what is taught and described in this book. It will seem simple and it is easy to learn, but when put into practice it becomes a profound, life-changing approach to leadership.

"Setting strategy is the easy part. Successfully executing strategy is where great leaders are made."

William R. Johnson, Chairman and CEO, H.J. Heinz Company